While views on the definition of "value" in value-based care may vary, healthcare professionals can rally around prioritizing patient experience in value-based care. LeChauncy Woodard, MD, director of Humana Integrated Health System Sciences Institute and professor at the University of Houston, and Tray Cockerell, a strategic relationship executive at Humana, explain how value is perceived today and how the industry can unify around patient-centered, value-based care.